This list is for anyone looking for, or is in the process of developing their Visual Brand Identity. Put the effort in at the start and you will reap the rewards.
- Understand your target audience: Your brand identity should appeal to the demographics of your target audience. Understanding their needs and preferences can help you create a visual identity that resonates with them.
- Define your brand values: Your visual identity should reflect the values and personality of your brand. Consider what your brand stands for and how you want to be perceived by your audience.
- Research your competition: Understanding what your competitors are doing can help you stand out and make a unique visual statement.
- Choose a colour palette: Colours can evoke emotional responses, so choose a palette that aligns with your brand’s personality and values.
- Select typography: The font and typography used in your visual identity can convey a lot about your brand. Choose a font that fits with your brand’s tone and is easy to read.
- Create a logo: Your logo is often the first thing people will see when they come across your brand, so make sure it’s simple, memorable, and recognisable.
- Use imagery: Images can be powerful tools in visual branding. They can be used to create a certain mood or emotion and also help people remember your brand.
- Develop a style guide: A style guide is a document that outlines all the elements of your visual identity, including your logo, colour palette, typography, and imagery. This will ensure consistency across all your branding materials.
- Apply visual identity consistently: Make sure all the elements of your visual identity are used consistently across all your branding materials, including your website, social media, and printed materials.
- Regularly review and update your visual identity: A brand’s visual identity should evolve over time to stay relevant, so it’s important to review it regularly and make updates as needed.
There you go, and yes, it is more than ‘just a logo’!!!
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