This one is something that I’ve gone back and forth on. Naming a brand can be a crucial aspect of building a successful business. It is the first impression that a potential customer or client has of your company, and it can set the tone for your brand’s image and identity.
However, if coming up with a name stops you from launching and starting to sell, then just pick something, as anything is better than nothing.
This post is for those who’ve planned the time to work out a name and/or naming structures for their brand, services or products. Or if they are struggling with their current naming as it’s not hitting the mark.
There are several different types of naming systems that companies can use when choosing a brand name.
- Descriptive Brand Names – Toys R Us, does what it says
- Evocative Brand Names – Nike, the greek goddess of victory
- Invented Brand Names – Google, which is a play on the word googol
- Lexical Brand Names, Coca-Cola, use of alliteration or other wordplays
- Acronymic Brand Names – MTV, Music Television
- Geographical Brand Names – Cambridge Satchel Co
- Founder Brand Names – Hoover, William Henry Hoover
When choosing a brand name, it is important to consider the target audience and the message that you want to convey. The name should be memorable, easy to pronounce and spell, and appropriate for the products or services offered. It is also a good idea to conduct a thorough trademark search to ensure that the name is not already in use by another company.
There are several strategies that companies can use to help them come up with the perfect brand name. One approach is to brainstorm and generate a list of potential names. This can be done individually or in a group setting, and it can be helpful to include a diverse range of perspectives to come up with a wide range of ideas.
Another strategy is to consider using a naming consultant or agency to help with the process. These professionals have experience and expertise in branding and naming and can provide valuable insights and guidance.
No matter what approach you take, it is important to put thought and strategy into the process of naming your brand. A strong and effective brand name can help to differentiate your company from the competition and establish a powerful image and identity in the minds of your target audience.
